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Web2ition has created an Excel 97-2003 worksheet with most of the income and expense variables you might want to explore in evaluating your Sportzine business. You can change the assumptions and many penetration or participation rates to reflect your market or your performance.
- Start with the high schools and community sports organizations in your market.
- Add information on the business community
- Factor in GR8deals
- Factor in GR8auctions
- Factor in GR8cars
- Factor in GR8bricks and GR8tiles
- Factor in merchant disount cards
- Factor in GR8futures and tournaments & camps advertising
- Factor in Sponsorships
- Estimate your sales and general business expenses
The worksheet is a courtesy tool for use in your decision process and is not a representation of your results which will include variables such as skills, marketing budget, time invested, activities, reps on your team, size of your market, etc. The worksheet reflects potential at maturity after 2-3 years of hard work developing your market.
Use the form to the right to requst information about publishing a Sportzine in your market and the Sportzine Market Analysis worksheet.