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Changing the Game


Community sports are facing a financial crisis and it is time to Change the Game. Candy bars and washing cars just won't cut it anymore. Changing the Game is a blog about trends around the country and ideas on the future of community and high school sports fundraising.

The big picture

Mike Sellars - Monday, March 07, 2011
Our goal is to create a national network of Sportzines and Sportzine Publishers such that every community in the nation is covered and has the opportunity to take advantage of the Sportzine fundraising opportunities.

The current plan focuses on early roll-out to the 200 largest cities and metro markets.  Most markets will be from 50 to 125 high school territories.  With 20,000+ high schools in the US, rural markets would be added to their closest metro market over time.  Even if there are enough high schools compared to metro markets, the average student body population will be smaller and the business population in their towns will be much smaller.  

We realize that fundraising campaigns will be more lucrative (in give-backs and for the publisher) in metro and suburban areas, however, to the extent that our programs can help in rural markets, they will be important to those communities as well.  Smaller communities tend to have fewer sports and smaller budget commitments.  In addition, we will be introducing additional fundraising campaigns soon.

In just a few years, it is quite possible that Sportzine Publishers could generate over $10,000,000 annually in give-backs to their collective communities.  To be part of a cause so important and play a role so significant, Sportzine Publishers will truely be hometown heroes.

Sportzine Publishers will be asked to serve on committees such as committees such as fundraising, publishing/journalism or futures/enhancements, etc.  The network of Sportzine Publishers will become the source of creative ideas for success, community impact and best practices.  Regional or even national conferences will be beneficial in sharing tips and strategies for success.  MAybe an awards club will have us all meeting in Hawaii for Vegas each year.

The immediate need is the formation of the Boosters Financial Services non-profit to handle the GR8auctions and GR8deals transactions and distribute the money.  All Sportzine Publishers will be required to join the association and elect a board and committees as appropriate.  As vendors, neither Web2ition, Tofino Auctions, nor GR8sports USA  will be association or board members.

As the map fills in, we will introduce regional and state Sportzines and a national Sportzine as part of the GR8sports USA network.  This network will be optimized for the aggregation of the sports information and not intrude on local Sportzine fundraising and revenue streams.  It will provide a great opportunity for national brands such as McDonalds, Coke and Pepsi, the auto manufacturers, etc. to make meaningful advertising buys and some of that money will roll downhill to the local Sportzine Publishers.

There are some very dynamic future publishing and fundraising opportunities in front of us including print products, a buyers service for booster clubs and more. 
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